Ahead of Republic Day, LG donates Rs 1 crore to Armed Forces Flag Day Fund
Kolkata: Ahead of the Republic Day, LG Electronics, a leading consumer durable brand, has pledged to support the Armed Forces by contributing Rs. 1 Crore to the Armed Forces Flag Day Fund (AFFDF), under Kendriya Sainik Board Secretariat (KSB SECTT), a nodal organization of Ministry of Defence as part of its ‘Kar Salaam’ initiative.
The ‘Kar Salaam’ initiative, dedicated to the soldiers of India, was started by LG Electronics3 years ago to salute their spirit of generous contribution and service towards the nation. In 2020 LG Electronics donated Rs. 1 crore to Armed Forces Flag Day Fund which was utilised for education of girl child of Ex-servicemen & martyrs of the Defence Forces.
LG Electronics has been working on a number of CSR initiatives to help the community in every possible aspect and reaffirm its commitment towards the people.
Young Lak Kim- MD -LG Electronics India said, “This is a drive to extend our support to thousands of families of Ex-servicemen of the Defence Forces who have served the nation with undeterred commitment & dedication. We hope that by this contribution we are able to further bring a positive support and change to their families. We also urge the people of India to come forward & join this movement. We are extremely thankful to Kendriya Sainik Board for being our trusted partner in helping us implement this initiative."
Air Commodore B.Ahluwalia- Secretary KSB said: “We would like to applaud LG Electronics for coming forward & creating a mass movement for this as we believe every day is Armed Forces Flag Day & we need people of India to come forward & contribute. The earlier contribution by LG Electronics has helped in supporting the education of girl child. We are confident that initiatives like this will help in creating a mass movement to help the cause.”
To contribute to Armed Forces Flag Day fund log into www.ksb.gov.in