Priyanka Chopra inspires teenage girls to aim high with UNICEF

Priyanka Chopra has been supporting UNICEF’s adolescent work in India for eight years.

During her visit she met young women from the Building Young Futures programme, locally known as Deepshikha, and saw how they are being empowered to help fulfil their potential.

Building Young Futures is a global partnership between Barclays and UNICEF that aims to unlock the potential of young people from disadvantaged communities.

Through the programme in India young women are receiving peer to peer support in developing the life, enterprise and financial skills they need to overcome the challenges they face to become strong, financially independent women as well as agents of change in their communities. This includes learning how to save, building business plans,developing their own enterprises and learning how to network as well as buildingconfidence, understanding girl’s rights and leadership skills.

Priyanka Chopra said: “Girls have the ability to transform their own lives, develop their own enterprises and help grow India’s economy. The Building Young Futures programme being implemented by UNICEF in collaboration with Barclays is giving them the vital skills and support they need to make this happen.”

“I met girls who have experienced incredible hardship in their lives.  Building Young Futures has given them a voice and confidence, or ‘daring’ as they call it.  These girls are working together, setting up businesses, planning their futures; they are empowered to handle the challenges life throws at them.  I strongly advocate that parents, care-givers and educators must give the girls more and more opportunities to grow in their lives” she said.

In India,by 2015, Building Young Futures will have empowered around100,000 girls and young women directly and another 200,000 girls through the programme being scaled up by the Maharashtra Human Development Commissionerate

Ram Gopal, Chief Operating Officer, Barclays India, said: “Barclays is committed to supporting young people to develop the skills to fulfil their potential. Through Building Young Futures, we are able to empower these young women in India, teach them that they are equal to men, and help provide them with the skills they need to become economically empowered individuals. Building Young Futures is part of our global goal to support five million young people in becoming the next generation of achievers.”

Louis-George Arsenault, Representative for UNICEF India, explained: “Adolescence is an age of opportunity and UNICEF is committed to investing in young people and enabling them to transform society. The Deepshikha programme, which is currently being implemented in some districts of Maharashtra with the support of Barclays, has been extremely successful in providing girls and young women with the skills and confidence to start their own enterprises and we look forward to expanding this programme across the state and more widely in India.”

Priyanka met girls including SadhanaChaudhari, who was discriminated against by her family and had to leave school early with limited skills.

Sadhana, now 23 years old, runs her own tailoring business, and is setting up a group sanitary napkin business with other girls from her village.

She has become a leader in the programme, or Prerikaas they are locally known, and is determined to pass what she has learnt onto other women in the community.

“Joining the Building Young Futures Deepshikha programme was a turning point in my life,” said Sadhana. “The Building Young Futures/ Deepshikha programme has given me confidence and now I can support my family.  I come to the training as I learn a lot from this.  I cannot do anything sitting at home, so I must come out and take charge of my own destiny.”