Magnet action brings together Saif, Yuvraj for first time

The dashing duo emphasize the need for men to protect their skin from the harsh sun and tough outdoors to create the best impression.

In the TVC, which was shot in a rugged landscape, Saif and Yuvi are seen driving in an open jeep. During the shoot, the two had a lot of fun and shared a great camaraderie which effortlessly flowed in front of the camera too.

Fair & Lovely MEN helps remove signs of external, harsh elements in the environment from the skin. The face cream protects the face from becoming dull due to the aggressive outdoor lifestyle which men go through, a company statement said.

Talking about Fair & Lovely MEN, Saif said, “As actors, very are often expected to look fresh and bright! In times like these, Fair & Lovely MEN becomes a great ally that allows my skin to look good with minimum efforts. As men, we must take special care to look after our skin which suffers from the everyday dust, pollution and sun damage. This multi expert fairness face wash and cream from Fair & Lovely Men is one stop solution for various skin problems, and gives you confidence that shows on your face.”

“I am usually not too bothered about long and winding skincare treatments and this is why Fair & Lovely MEN is just the perfect range for me. With these products, creating an impression is very effortless as these products take care of all the skincare issues we face on a daily basis. More than just an ordinary fairness cream and face wash, Fair & Lovely MEN protects and helps cleanse my skin to remove impurities – this is as simple as it can get!” said Yuvraj.