Britannia NutriChoice launches the ‘Snacker Cracker’ campaign with actor Abir Chatterjee

Priced at Rs 35 for 300 grams, Britannia NutriChoice Cracker makes the quest for quick, easy snacks simpler, said a company release.

"It is not only sugar free, but its neutral taste makes for a great accompaniment with a variety of delectable ingredients to make a quick and tasty snack. With increase in snacking occasions at home, this snacker-of-a-cracker can be consumed as a mid-meal snack any time of day," the release stated.

The brand’s new TVC features Abir Chatterjee.

The campaign highlights how the cracker is so versatile that it can be used in a variety of ways to create quick snacks throughout the day. Abir dons the hat of a chef, in the new Britannia NutriChoice Cracker campaign.

Further all set with his cooking station, he will be seen preparing some spontaneous recipes using NutriChoice Sugar Free Crackers as the standard base ingredient. He will be judged by a special guest that is yet to unfold.

Commenting on the NutriChoice Snacker Cracker campaign, Vinay Subramanyam, VP Marketing, Britannia Industries Limited said, “With Britannia NutriChoice Sugar Free Cracker, we aim to provide our consumers with that healthy, delicious & DIY base ingredient that can be easily prepared by anyone, at any time."

Speaking on his association with the brand, Abir Chatterjee said, “Being a quintessential Bengali, I love snacking and I make sure I don’t skip my meals, but the shoot timings often make it difficult. Thanks to the lockdown, I have as picked up a few culinary skills. Britannia NutriChoice Sugar Free Crackers is the perfect snack whisperer & great to as experiment ones cooking skills."