Side hustle refers to a job that you do to earn some extra bucks in addition to your major source of income or occupation. A side hustle can be used to create a strong personal brand which in turn can help you both in your personal and professional pursuit. Here are a few tips and tricks on how to build your personal brand with a side hustle. It is important to realize that a side hustle is not similar to a part-time job as a side hustle in addition to providing you income also allows you to follow your passion.
1. Own your niche
When you pick a side hustle, it is important to ensure that you choose a niche that you are comfortable with, else the side hustle will go out of the window in no time. If you love writing, blogging or copywriting can be your side hustle. Similarly, if you are into fashion, you can start an Instagram page showing your audience different ways to style clothes. No matter what your side hustle is, ensure that you are fully into it and try creating unique content as content is the key.
2. Look for the right platform
After choosing your niche, you need to find the right platform for it. This platform will also be used to strengthen your personal brand. For instance, if you want to use copywriting as your hustle, LinkedIn might be the right platform for you. Similarly, if you want to make photography or fashion your side hustle, Instagram could be the right platform too. It is okay to choose more than one platform if deemed necessary. For example, you can share a blog that you have written on your WhatsApp Status to allow even the personal connections to reading it. Similarly, a fashionable picture of yours can be posted as Whatsapp Dp and also in your Instagram feed.
3. Tell your story
For creating a personal brand, it is important that you can connect with your audience. A connection with the audience is only possible when you tell them your story. As emotional beings, everyone loves a story. Even if your content is loaded with data, it is always possible to drop in a story to make an instant connection with the audience. When you are creating content or pitching your side hustle to a client, always include a story that one can connect with.
4. Keep your social media presence active and consistent
One sure-shot way of creating a strong personal brand is by standing highly active on social media and creating consistent content for the audience. Further, your social media should tell your audience who you are and the things posted in it should be a reflection of you. Also, it is always a good idea to engage with your audience. Engaging with the audiences plays a vital role in not only maintaining a good connection but also increasing the chances of your content getting shared with other masses.
5. Have a content strategy
Simply rolling out random content is of no good. It is like shooting in the dark and hoping that the arrow will find its target. When you are creating content for your side hustle, ensure that there is a content strategy. At the starting of the month, it is a good idea to plan all the content that you want to roll out on different platforms and then work on it. You can also proactively create content and then schedule it to never miss a deadline. You can always use a digital planner to do the planning and there are numerous websites that allow you to schedule content for posting them on different social media sites.
6. Prioritize your side-hustle
If you treat your side-hustle merely as a hobby, it will remain as a hobby. It is important to prioritize your side-hustle to ensure that you actually earn some fame and money out of it. Treat your side-hustle like one of your major priorities to create a strong personal brand.
Side hustle often involves a passion project or perhaps a dream job that you want to do. It is always a good idea to involve personal branding in the side hustle. Doing it will make you an industry leader and if you decide to monetize it, personal branding will also boost the revenue more than you anticipated.