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Colgate Visible White offers an opportunity for a makeover with Sonam

India Blooms News Service | | 30 Mar 2015, 03:56 pm
Kolkata, Mar 30 (IBNS): Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the kick-off of Colgate Visible White Makeover Contest.

The exciting contest offers the consumers an exclusive opportunity to get styled by actress Sonam Kapoor and her team of celebrity stylists – make-up artist Namrata Soni and fashion designer Shehla Khan.

Sonam Kapoor, who has been the brand ambassador for Colgate Visible White since its launch in 2013, will be personally grooming and mentoring ten lucky winners during the makeover session.

Eric Jumbert, Director, Marketing, Colgate-Palmolive (India) Limited said, “Over the years, Colgate has led the development of the Oral Care category in India through relevant innovations. Aimed at growing the whitening segment in the toothpaste category, Colgate Visible White encourages consumers to use a product that enhances the beauty of their smile. Colgate Visible White Makeover Contest is an integrated campaign which offers the Visible White consumers an exclusive opportunity to be groomed by India’s leading actress Sonam Kapoor who embodies the brand attributes so well.”

Sonam Kapoor said, “I think one can be beautiful if they are happy from within and are constantly smiling. For me that’s the most important and I often receive compliments for my smile. Colgate Visible White has given me brighter and whiter teeth, which gives me that added confidence in front of the camera. As far as the contest goes, Namrata Soni has been my make-up stylist since the start of my career and Shehla Khan has designed my wardrobe; both of them, together, have created beautiful looks for me, which we now intend to offer to the winners of the contest. I recommend every girl to enter the contest to stand the opportunity of winning a makeover.”