PVR,Gelatos PVR launches V-Frozen Gourmet Gelatos in cinemas
PVR Cinemas has introduced Gourmet Gelatos under the brand name PVR V-Frozen.
The Gelatos are made from a natural blend of Italian and Indian ingredients.
The product will be available in six different flavors including Green Tea Matcha, Strawberry, Dark Chocolate Sea Salt Caramel, Coconut Vegan and Sugar Free, Belgian Chocolate and French Vanilla.
PVR V-Frozen Gelatos are being launched in 500 ml tubs in select cinemas in Delhi, Gurugram, Noida, Ghaziabad, Chandigarh, Jalandhar, Ludhiana, Guwahati, Ahmedabad, Indore, Surat and Hyderabad in the first phase.
Rahul Singh, Chief Operating Officer, PVR Limited, said, "PVR understands that food is an integral part of patron’s movie going experience and hence with innovation in cinema menu and new initiatives we have managed to spoil our customers for choice, catering to varied customer expectations as well as enhance seasonal and day-part offering.
"We aim to attract the health-conscious audience through this product. Using audience consumption data, we now have deeper insights into their preferences and customise our menu according to their evolving tastes."
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