Britannia Actors Sabyasachi Chakraborty and Anirban Bhattacharya launch Britannia's 5050 Golmaal
Britannia Industries Limited has launched 5050 Golmaal exclusively in West Bengal with renowned actors Sabyasachi Chakraborty and Anirban Bhattacharya.
The product is a light and melt-in-mouth cracker, with West Bengal’s favourite spice Kaalo Jeere (Black cumin), as the key ingredient.
The 5050 Golmaal launch comes on the back of extensive research done by the Company, on the favourite flavours and spices consumed in households in West Bengal.
Actor Sabyasachi Chakraborty, shared his experience, "Coming together with Anirban to solve the Golmaal mystery was a great way to crack the flavours of the biscuit. Looking forward to the audience trying the new cracker."
Bhattacharya added, "I was thrilled to work with Sabyasachi Sir and create an entertainer for the crowd. The genres of intrigue and suspicion fit well with decoding the Bengali-specific flavours of Golmaal 5050."
Britannia 5050 Golmaal is priced at Rs. 25 for 200 gm.
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