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Tollywood actress Mimi Chakraborty unveils Tanishq’s exclusive Pujo collection Shaaj Tanishq

Tollywood actress Mimi Chakraborty unveils Tanishq’s exclusive Pujo collection Shaaj

India Blooms News Service | @indiablooms | 21 Sep 2021, 07:30 pm

Kolkata: Pujo is not just a festival but an emotion for Bengalis and with the Durga Pujo fervour is setting in, Tanishq, India’s largest and the most trusted jewellery brand has introduced its exclusive Pujo collection called ‘Shaaj’ .


Bengali actress Mimi Chakraborty launched the collection today at a press conference at ITC Royal Bengal, Kolkata.

Shaaj is a special collection crafted with utmost love and dedication by Tanishq’s master karigars to add more beauty to your Pujo celebrations than ever before.

This collection features quintessential Bengali jewellery designs like Paatihaar, Shitahaar, Chandbaali, Jhumkos, Lohori, Bala, Churi, Chur, Mantasha, Kharu, Rotonchur and more to choose from and in the signature Tanishq style, all of these designs are infused with a contemporary touch as well.

Tradition, craftsmanship and design – this stunning collection is a confluence of all that and more.

Shaaj, starts at Rs 10,000 only and is available at Tanishq stores across West Bengal.

With their campaign ‘Utshob Amader, Shaaj’o Amader’, the brand urges Bengali women to find their perfect Shaaj with Tanishq and bring home celebrations and prosperity.

As part of Pujo festivities, Tanishq is also offering an exciting offer that will help customers add to the festive cheer.

Customers can now get up to 25% off on Making Charges of Gold and on Diamond Jewellery Value.

Offer valid for a limited period only during Devi pokkho.

Speaking on the collection launch Amit Dharap, Regional Business Head -East, Titan Company Limited said, “Tanishq as a brand values and has always celebrated the craft and the craftsmen equally. Like every year, this year too our Bengali Karigars are the ones who have put their heart & soul into crafting each piece of this exquisite collection to adorn every Bengali woman this Pujo. This year, we especially celebrate them, our Bengali Karigars, who truly are the soul and pride of Tanishq. The collection that they have crafted with so much love and dedication, features more than 150 stunning jewellery pieces for our customers to adorn and revel in the festive season as we offer our prayers to Maa Durga together.”

Mimi Chakraborty, said “Pujo is not just a festival, it is a feeling…an emotion. Each year, I look forward to Pujo celebrations like any other Bengali and equally look forward to Tanishq’s exquisite designs that add a special sparkle to my festivities. With the Pujo Pujo gondho in the air, I am more than honoured to launch Tanishq’s exclusive Pujo collection- Shaaj, today."