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Popular 90s Cadbury ad recreated in 2021 but with a gender swap. Netizens elated Cadbury Ad
Images: Screenshot grab from YouTube and Instagram videos

Popular 90s Cadbury ad recreated in 2021 but with a gender swap. Netizens elated

Souvik Ghosh/IBNS | @indiablooms | 17 Sep 2021, 08:25 pm

You remember the popular 1990s Cadbury advertisement featuring model Shimona Rashi, right? If you are the one who wanted the recreation of the iconic ad, then it is back in 2021 but with a gender twist.

 

The ad in the 1990s used to show Rashi watching a cricket match sitting in the gallery.

When a male cricketer, presumably her boyfriend, hits a six, she bypasses the security to enter into the field and celebrate with a dance while the tag line "asli swad zindagi ka" is played out in the background.

Around three decades later, the new ad shows a woman cricketer hitting a six while her boyfriend, who was biting into a Cadbury Dairy Milk bar sitting in the gallery, managing to enter into the field to hug his beloved.

The gender swap has gained significance as Indian women cricketers like Mithali Raj, Smriti Mandhana, Harmanpreet Kaur are now sharing almost equal glare as that of Virat Kohli or Rohit Sharma while the 1990s were dominated by Sachin Tendulkar, Mohammad Azharuddin et al.

Meanwhile, Twitter users are elated to watch the new ad which has kept its old flavour intact.

Leadership coach and author Aparna Jain says, "For those who will forever remember that #cadburyad. This is pure updated nostalgia if there is such a thing. "

One with username Ray Stings says, "In the new Cadbury ad, the girl hits the ball better than the boy in the old ad and the guy dances better than the girl. Safe to conclude we have almost reached equality."

One Abhishek Mande Bhot tweeted "It’s so easy to go wrong with nostalgia. Reboots can fail miserably especially when they’re aiming to become politically correct. Yet, all it took was a simple twist to this old Cadbury ad to make it relevant for our times. My heart is full; I’ve had the widest smile all morning."