July 25, 2021 09:12 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
TMC nominates former IAS and Modi critic Jawhar Sircar to Rajya Sabha | Tokyo Olympics: Weightlifter Mirabai Chanu wins silver | Kashmir: Two militants killed by security forces in Bandipora encounter | India records 39,097 new COVID-19 cases in past 24 hours | Bharat Biotech ends Covaxin supply agreements with Brazilian firms amid political row
On Pride Month, Senco Gold and Diamonds signs sprinter Dutee Chand as the new face of the brand Dutee Chand

On Pride Month, Senco Gold and Diamonds signs sprinter Dutee Chand as the new face of the brand

India Blooms News Service | @indiablooms | 16 Jun 2021, 04:47 pm

Mumbai: Senco Gold & Diamonds, one of India’s largest jewellery retail chain, has signed the internationally acclaimed Indian sprinter and current national champion in the women's 100m event, Dutee Chand, as the company’s new brand ambassador. With the world celebrating Pride Month the signing is significant for the LGBTQ community as the athelete has come out as a lesbian and spoke about being in a same-sex relationship.

She will be promoting ‘Everlite’ - the light-weight jewellery range from Senco Gold & Diamonds.

Senco is also celebrating the PRIDE month and has rolled out a new campaign in honor of the LGBT community #MorePowerToPride #loveislove.

As part of the PRIDE month celebrations, Senco Gold & Diamonds has also unveiled a new range of Everlite jewellery, named ‘Love is love Collection’.

In a virtual event, Suvankar Sen, CEO, Senco Gold & Diamonds and the company’s new brand ambassador, Dutee Chand unveiled the new range of jewellery.

The Love Collection offers a signature range of rings, ear-studs, chains and pendants in Gold and Diamond, and can be used as part of daily wear as well as for party wear. The price range of the collection starts from Rs. 12000 for both Gold and Diamond pieces.