On Pride Month, Senco Gold and Diamonds signs sprinter Dutee Chand as the new face of the brand
Mumbai: Senco Gold & Diamonds, one of India’s largest jewellery retail chain, has signed the internationally acclaimed Indian sprinter and current national champion in the women's 100m event, Dutee Chand, as the company’s new brand ambassador. With the world celebrating Pride Month the signing is significant for the LGBTQ community as the athelete has come out as a lesbian and spoke about being in a same-sex relationship.
She will be promoting ‘Everlite’ - the light-weight jewellery range from Senco Gold & Diamonds.
Senco is also celebrating the PRIDE month and has rolled out a new campaign in honor of the LGBT community #MorePowerToPride #loveislove.
As part of the PRIDE month celebrations, Senco Gold & Diamonds has also unveiled a new range of Everlite jewellery, named ‘Love is love Collection’.
In a virtual event, Suvankar Sen, CEO, Senco Gold & Diamonds and the company’s new brand ambassador, Dutee Chand unveiled the new range of jewellery.
The Love Collection offers a signature range of rings, ear-studs, chains and pendants in Gold and Diamond, and can be used as part of daily wear as well as for party wear. The price range of the collection starts from Rs. 12000 for both Gold and Diamond pieces.