Kolkata/IBNS: As India fights a fierce battle against the pandemic, Kotak Silk put the spotlight this Mothers' Day on the "MomsOnDuty" and their steadfast and unwavering commitment to serve those in need with a new campaign.
The campaign featured two women – one is a doctor, the other runs a home tiffin service.
"In a tribute to mothers everywhere, the #MomsOnDuty campaign acknowledges their invaluable contributions during such a challenging time, caring for their own families, while serving so many more," the bank said in a release.
Elizabeth Venkataraman, Joint President - Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, “This crisis has uncovered brave hearts all around us. Each one doing their bit to help those around them. On Mother’s Day, Kotak Silk recognises all the passionate moms out there – they could be frontline heroes or playing a role behind the scenes. They are all warriors who are out to make a difference and we salute them.”
Kotak Silk is a banking programme exclusively for women, designed keeping in mind the banking and financial requirements of today’s woman.