New campaign launched by global sportswear company Adidas
Kolkata/IBNS: Global sportswear brand adidas, recently released a campaign titled ‘Watch Us Move’ as part of their launch of ‘Formotion’ range for women.
The range consists of comfortable activewear (sportswear) for women of all shapes and sizes.
The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to nar-rate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.
Sunil Gupta, Senior Director, brand adidas, India said: "Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100 per cent support for all women making moves as they move the world.”
Manushi Chhillar, Miss World 2017, said, “I am delighted to be a part of adidas' powerful roster of women athletes who are super inspirational. 'Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape and form.”
Deepika Pallikal, Indian Squash Player, said, “Watch Us Move is a rallying call for all women to be the driv-ers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”
The Formotion collection that has been developed by an all-female design team.