Why customer experience matters in Pizza delivery and how Dominos excel in it
The total value of food deliveries worldwide is increasing day by day. With technological advancement and change in our lifestyle, the surge in delivery orders is the biggest change that the restaurant industry has seen in decades. The future of the business reflects that most restaurants will generate more revenue on delivery orders than on dine-in orders.
This means that a huge part of the food experience that you now provide your customers is the way the food is delivered, especially when it comes to the cult's favorite delicacy, Pizzas. One has to make sure that the pizza is not just tasteful but also reaches its customers fresh and sumptuous. A lot goes into making sure that the customer gets exactly what they want and enjoy it just like they would when dining in the restaurant.
Dominos is one pizza restaurant that has changed the pizza delivery game over the decades and made itself a staple online food order with its delightful taste and impeccable evolution of customer experience. Dominos is the largest pizza delivery chain in the world, serving sumptuous food to pizza lovers for decades. It started with a small pizzeria jointly run by Tom and James Monaghan in Michigan. Soon, the restaurant won a reputation for speedy delivery. The company soon grew nationwide with over 200 franchise pizza businesses in the United States by the late seventies. Today, Dominos operates at a total of over 17000 restaurants worldwide and is the pioneer of the Pizza delivery business. But what is it that makes the customers love Dominos so much? Let’s find out!
Dominos is known for its delicious pizzas that are affordable at the same time. With the rich base, right toppings, the ideal amount of cheese and baked to perfection, there is nothing that can make one put down a slice of the heavenly Dominos pizza. However, there is more to Dominos than its incredibly tasty pizzas that make customers trust the company and order-in again and again.
Dominos believes that the customer experience while ordering a pizza is a big part of the whole pizza experience and places a lot of emphasis on it.
The Food They Offer For Delivery
Choosing the right kind of food to offer for delivery is important. One needs to look at the food can travel well or not, and if it can be packed well or not. The Dominos pizzas check all the boxes and make sure to deliver the food in perfect condition. A pizza, when handled properly, has very less chances of, messing up and Dominos makes sure to train its staff for proper handling of the food. That is also the case with the beverages and desserts that the restaurants offer.
Packaging For Delivery
A lot of thought is put into the packaging to provide its customers value for their money and patience. A customer typically does not require additional cutlery to consume the food. Moreover, the packaging standards are maintained to make sure that the customers receive piping hot pizzas in record time at their doorstep.
Placing And Tracking The Order
Dominos makes sure that the process of placing the order is smooth and quick for its customers. It provides customization options at every step and offers several payment options to make sure the customer faces no issues in placing the order. It also provides tracking details to the customer so they can track their order and know where has it reached.
Dominos is a company that understands the importance of customer experience in food delivery in today’s world. Over the years, Dominos has continuously worked on reinventing the quality of its services and the experience they provide their customer. It is the basis of the huge popularity, accelerated growth, and loyal customer base of the company.
On most days, a box of hot and delicious pizza is all you need to pick yourself up, and Dominos provides exactly that to its customers.