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ITC Hotels launch 'WeAssure' initiative to ensure a clinically safe environment across its properties
Image Credit: Nakul Anand, Executive Director - ITC Ltd.

ITC Hotels launch 'WeAssure' initiative to ensure a clinically safe environment across its properties

India Blooms News Service | @indiablooms | 11 May 2020, 01:44 pm

New Delhi/IBNS: As the hospitality industry gears up to accept the changes in lifestyle thrust upon us by the pandemic crisis, ITC Hotels launched a new initiative called ‘WeAssure’ to make their guests and associates confident of finding a safe environment across their properties.

According to a release, the hotel group will have an accreditation – an industry first – from the National Accreditation Board for Hospitals & Healthcare Providers (NABH),  a leading standards organisation for sanitation, hygiene, safety and infection control practices.

ITC Hotels said it is also partnering with DNV GL Business Assurance, one of the world’s leading certification bodies, to ensure stringent clinical levels of hygiene and safety.

Said Nakul Anand, Executive Director-ITC Ltd, “We are committed to delivering world-class luxury experiences that address the most important needs of wellbeing and safety though responsible practices that are immensely relevant in the unprecedented circumstances we face today.”

“‘WeAssure’ is a unique programme designed in collaboration with medical professionals and disinfection experts to further enhance the existing hygiene & cleaning protocols. The stringent program specifications reassure guests of visibly stringent cleanliness and disinfection processes which benchmark clinically hygienic standards, offering guests’ unparalleled comfort with peace of mind,” he said.

According to the release, ‘WeAssure’ is a holistic programme that addresses all facets of hotel operations, from revised protocols for back of the house activity at the receiving store, back offices, laundry to the public areas with heightened sanitization measures for guest luggage, elevators to room service.