April 19, 2024 13:50 (IST)
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Sanjeev Kapoor's restaurant to open 25 outlets by 2015
New Delhi, Aug 21 (IBNS): Chef Sanjeev Kapoor's The Yellow Chilli restaurant is all set to open 25 more outlets in India and abroad by 2015.
Currently, the brand operates 26 outlets out of which 24 are franchisee run. Franchise India, a pioneer in franchise industry is facilitating expansion.
Satyaki Mukherjee, Business Development Manager, The Yellow Chilli said: “People who have a passion for food and have previous experience in the industry are welcome to be our franchisee. We give them complete support in terms of marketing, product enhancement and up gradations from time to time.”
The Yellow Chilli started franchising way back in 1998.
The brand is a chain of casual dining restaurants known for its exclusivity and a touch of simplicity that is as unique as is the name. It takes pride in offering tasty Indian food with a difference drawn from North-West Frontier cuisine with exotic picks from the regions of Punjab and the Mughal Era.
The mission of The Yellow Chilli is to be an integral part of the worldwide hospitality industry in providing food lovers a range of scrumptious dishes served impeccably in a high tech atmosphere at down-to-earth prices.
Commenting on the deal, Sonya Chowdhry, Director, Franchise India Brands Limited said, “We take pride in associating ourselves with Yellow Chilli for their expansion through the franchise route. Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with Yellow Chilli has a great value proposition which our company can offer to our business buyers hungry for good opportunities.”
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