Dominoâ€™s launches new products designed for foodies
Quattro Formaggi builds on the popular Cheese Burst pizza making it even more special with four cheese flavors. Gouda and Cheddar in liquid form for the molten cheese experience, Mozzarella for stretch and Ricotta for the fresh sign off to the palate.
The Choco Pizza is the first Dessert Pizza in the Domino’s menu. It offers a delectable combination of Choco-brownie, Choco Cookie, Cheesecake and Coconut Nougatine topped with Choco Fudge sauce over a crispy baked wheat thin crust pizza base.
Quattro Formaggi is being offered as a crust platform and customers can have it with any of the existing topping combination with an addition of Rs. 99 to the price of any medium hand-tossed Pizza. Choco Pizza will be available at the price of Rs. 199/-.
Announcing the new offering, Dev Amritesh, President & Chief Business Officer, Domino’s Pizza India, said, "We see a major evolution in India, the evolution of the FOODIE. Both the Quattro Formaggi Pizza and Choco Pizza are meant for our discerning FOODIE customers. For these foodies, their cheese and chocolate is not just about taste but also the stories in the different global trending flavors, textures, ingredients, mouthfeel and emotion. These are the type of consumers who inspire us. Both these delicious products are made for foodies and made by foodies”
S. Murugan Narayanaswamy, Senior Vice President, Marketing, Domino’s Pizza India, said, “Both the Quattro Formaggi Pizza and Choco Pizza are about indulgence. Just right for the food that we look for in winters. While the Quattro Formaggi elevates the Cheese Burst Pizza, the Choco Pizza is a Pizza style sharable dessert option to our consumers. This launch will be supported by a 360-degree marketing campaign which includes TV, Online and Print. Rocky & Mayur, two famous FOODIES have been roped in as a part of the campaign.”