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Dettol partners with Nashik Kumbh

India Blooms News Service | | 14 Jan 2016, 03:02 pm
Kolkata, Jan 14 (IBNS): Kumbh Mela, one of the world's largest religious congregations, last year witnessed approx 30 million people and pilgrims from across the country over a period of 58 days.

A mass gathering at such scale not only has a heavy impact on the demand for water and leaves the city with acute shortage of water supply, but it also poses a serious health risk to devotees attending it owing to some unhygienic conditions.

As part of its nationwide initiative Dettol Banega Swachh India, Dettol partnered with Nashik Kumbh for a unique initiative - ‘Kam Paani Mein Zyada Suraksha’ to save 33 lakh litres of water for 2 million residents of Nasik.

Chief Minister of Maharashtra Devendra Fadnavis recognised RB’s efforts for spreading the awareness and educating the masses on the importance of hygiene and healthy hand washing. He also appreciated the team in addressing these two significant issues at Nashik Kumbh. 

Nitish Kapoor, Regional Director, RB South Asia said, “As a global leader in consumer health and hygiene, our purpose is to improve hygiene and sanitation in the daily lives of our consumers. Kumbh Mela is the largest congregation of humans anywhere on earth, which poses a huge challenge for sanitation because of the temporary influx of people in vast numbers. RB is proud to have partnered with Nashik Kumbh to provide expertise on hygiene and behavior change, with on-the-ground support of volunteers to educate pilgrims about the importance of hand washing.”