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Waheeda Rehman takes up the cause of neem

Waheeda Rehman takes up the cause of neem

India Blooms News Service | | 14 Jan 2016, 12:56 am
Mumbai, Jan 13 (IBNS) Yesteryear actress and unargualbly one of the most graceful stars of all time, Waheeda Rehman will now be seen in a new avatar.

Recently, she has been appointed as the brand ambassador of Neem Foundation.

She will take up the take of promoting neem.

“I was most awestruck by the potential of the neem tree. Not only on its ability to reverse pollution, but also play an important role in protecting and sustaining the environment,” the actress said.

Neem Foundation is a twenty-three- year- old not-for-profit voluntary organisation that has been conducting research and inquiries on the benefits of neem.

Established with the primary objective of promoting the Neem Tree as a sustainable solution for global ecological and health concerns, the foundation runs a state of the art research and technology development centre in Maharashtra and has been holding world neem conferences across the globe.

“It is now beyond argument that neem is a wonder tree. While its role as an organic fertilizer is universally acknowledged, the tree itself is a natural air purifier that can withstand high temperatures. Experts say that on a blistering hot day, the temperature under a neem tree can be up to 10 degrees lower than the surrounding area. Most experts also believe that the Neem tree is a sustainable solution to global ecological and health concerns,” said Pramila Thakkar, Managing Trustee, Neem Foundation.

“With Waheedaji as ambassador of Neem Foundation, our resolve of establishing the Neem tree as the sustainable way forward, ecologically and medically, has further strengthened. We thank her for joining us in this noble cause and agreeing to further entrench the foundation’s efforts at promoting Neem,” she added.