Ferrero Rocher unveils its new brand identity
The new logo will have the golden pyramid, depicted with four layers pyramid of pralines with the golden experience as the new international brand signature.
The new positioning and brand identity efforts will support Ferrero Rocher’s aim of the ideal delicacy that invites consumers to take the time to relish and share more of life’s golden pleasures together.
Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Ferrero Rocher is today a brand of choice for chocolate gifting. The Indian consumer has accepted the brand well and the new brand identity is an expression of our endeavor to enhance the customer experience for the brand. We also look to play a catalyst role for consumers to share more of life’s golden pleasures with their cherished ones. Going forward, our marketing effort will be more focused on consumer engagement.”