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Colgate-Palmolive (India) Limited launches Colgate Total Charcoal Deep Clean

Colgate-Palmolive (India) Limited launches Colgate Total Charcoal Deep Clean

India Blooms News Service | | 21 Jul 2015, 10:51 pm
Mumbai, July 21 (IBNS): Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched an oral care solution which the company claimed cleans and protects 100 percent of the mouth surfaces.
Named Colgate Total Charcoal Deep Clean,  actress and former Miss Universe Lara Dutta has been roped in as the brand ambassador for the product, and features in its new TVC.

Eric Jumbert, Director, Marketing, Colgate-Palmolive (India) Limited said, “At Colgate, we are consistent in our efforts to introduce innovations that make the practice of oral hygiene more efficient. Our newest innovation – Colgate Total Charcoal Deep Clean provides superior cleaning vs. regular fluoride toothpaste and protects 100% of mouth surfaces.”

About the Company’s association with Lara Dutta, Jumbert said, “We are delighted to partner with Lara Dutta, an eminent personality, a doting mother, health and fitness enthusiast who relies on leading-edge solutions to meet the complete oral care needs of her family.”

Actress and former Miss Universe Lara Dutta, who has a long-standing association with Colgate, said, “All of us are aware of the importance of oral hygiene in the context of overall well-being. The new Colgate Total Charcoal Deep Clean got my attention straight away because it provides superior cleaning and complete mouth protection. We have at some point or the other heard how Charcoal cleans extraordinarily well. I think this toothpaste is a fantastic innovation in the Oral Care segment.”