Mi India launches Trinayan; uses technology to bring Durga Puja live to users
Kolkata: Smartphone manufacturer Mi India on Saturday announced a unique initiative to bring alive the festivities around Durga Puja.
As part of the festive offerings, Mi India will be organizing Trinayan, a first-of-its-kind online portal wherein with the help of technology, the brand aims to digitally bring together consumers to enjoy and celebrate the festival live from the comfort of their homes.
To add to the festivities, Mi India has partnered with singer Rupam Islam in Kolkata to launch a digital music video celebrating togetherness despite distances.
Speaking on the announcement, Sunil Baby, Director-Offline Sales Operations at Mi India, said,“At Mi India we are always looking at creating new and innovative experiences for our fans. Durga Puja is a festival celebrated with great pride and enthusiasm, and to continue the same in spirit this year, Mi India is proud to announce Trinayan, an absolutely novel concept to celebrate and be part of the festivities keeping in mind the new social distancing norms.
Keeping up with the battle for light against the dark, we decided to use technology to bring some of the biggest pujas of Kolkata live to our consumers’ home for a non-stop celebration. We are confident that this experience coupled with some exciting new offers, will kickstart the momentum and add more joy to this festive season.”
Overcoming the challenges of limited entry at the beautifully decorated Pandals this year, Trinayan - an online portal will enable devotees to virtually visit their favorite pandals and ensure that they are part of the rituals.
Starting from Durga MaaUdbodhan (inauguration of the idol) till Dashami SindoorKhela – Bijaya, Trinayan will be covering everything with the help of 40 cameras placed at 10 of the most famous Durga Puja Pandals.
Covering Ballygunge Cultural Association, FD Block, Mudiyali, Telaprottay, Behala Club, Gennex- Behala, Shapoorji, Unitech, Sherwood Estate & VIP Enclave, this concept will allow devotees to get virtual access to all these Puja pandals.
Users will be able to see the live puja by logging onto www.onlinedurgapuja.com on their mobile and laptops. Trinayan footage will go live 24x7 from Oct 19 to Oct 26.