Dozee and Seniority urge millennials to take #ParentalLeave this Diwali
Kolkata/IBNS: Dozee, an award-winning contactless health monitor, and Seniority, India's largest e-retail destination for seniors, and have collaborated to launch #ParentalLeave, a special campaign to promote PL or Parental Leave urging millennials to spend quality time with their parents this festive season.
The film captures the life of working professionals, who make annual trips back home to celebrate Diwali and realize how their parents are growing older and struggling to perform their day-to-day activities effortlessly.
The protagonist discovers Seniority, one stop-shop from where he buys meaningful gifts like Dozee’s AI-powered health monitoring device for his parents. As the couple leave to return, there is a reassurance that ‘everything is okay’.
The film aptly narrates the story of millennials, who are so busy in their professional lives that they often miss spending enough time with their parents. This festive season, Dozee and Seniority joined hands to encourage viewers to make their ‘paid leaves’ into ‘parental leaves’ and dedicate that time into having deeper conversations about their health and well-being.