For years, Wai Wai’s instant noodles were popular amongst school and college going students. Taking the next step the noodle brand brings to you Wai Wai City - a made to eat noodle bar – giving your favourite noodles an appetizing make-over in various style, flavours and toppings to choose from.
This brings the brand closer to the consumer, giving them multiple options along with making the space a preferred nook for friends to catch up and enjoy their favourite snack.
The menu offers an array of noodle dishes cooked in interesting styles influenced by Oriental flavours, giving noodle lovers a host of new ways to consume this cult snack.
The live kitchen has four types of noodles such as Classic, Chopsuey, Roasted and Pan Fried, seven customised sauces, which are, Soy Garlic, Kung Pao, Masala Fusion,Hot Garlic, Pepper Soya, Spicy Teriyaki, Schezwan Chilli, eighteen vegetables, ten toppings and five add-ons to choose from.
It is an aromatic experience as well as a visual treat to see each dish being prepared with fresh ingredients right in front of your eyes. The menu takes you through an Oriental journey with its Signature Selection for you to binge on, such as Bang Bang, with spicy Schezwan Chilli sauce and Kung Pao Delight – served with pan fried noodles and piquant Kung pao sauce.
Other highlights from the menu include flavourful fusions like the momosa, the Wai Wai Bhel, and the delectable zucchini masala fries.
The noodle bar creates a lively and inviting environment, detaching it from the city outside and providing a quirky tangent to the contemporary design elements.
Choosing to take the path less travelled, the outlet deviates from sticking to the standard quick service restaurant layout by moving on to creating a functional space without compromising on the fun through its colourful graphics.
India’s first in its category, the chain promises a noodle bar experience. The QSR format has already started to roll out through the franchise channel, with an estimated expansion investment of INR 250 crore and 1500 outlets over the next five years across multiple markets.
Wai Wai City will be spread across the following formats - food courts, self-standing kiosks, standalone outlets, highway formats and an integrated format. These formats will be developed across malls, information technology (IT) parks, offices, airports, hospitals, colleges, high streets, etc. It will offer noodles in a host of flavours at pocket-friendly prices.
Speaking on the launch, Varun Chaudhary, Executive Director, CG Corp Global said, “Wai Wai City is an endeavour to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when Wai Wai noodles was the favourite snack."
Raghav Gupta, of Yashna Projects LLP, (Developer agent for West BENGAL) said: “It is more special in our part of country.It’s the first outlet in Kolkata and second in West Bengal, many more are coming up is days to come. We are happy to bring Wai Wai more closer to the people of Kolkata."