Inspired by Indian arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion. MAX, India’s leading value fashion brand unveiled its latest “Festive’15 Collection” with a grand event at MAX store in The Great India Place, Noida.
Present at the event to unveil the“Festive’15” logo and collection was the famous bollywood singer Benny Dayal, who has a huge fan following and has sung various chartbuster songs in many super hit bollywood movies.
Along with him the Vice President (Marketing) of MAX - Mr. Jiten Mahendra & Regional Head (North) – Mr. Saurabh Garg were there as well to grace the event. “This is a very exciting time for us and we are very pleased to unveil our festive collection. It is a delight to have Mr.Benny Dayal with us on this occasion. I am sure the new festive collection will add to the celebrations for our customers during this festive period”, said Jiten.
Many Top models from Delhi walked the ramp in the latest Festive collection from MAX.
Benny Dayal said, “ I am very excited to be a part of this event. For me fashion is all about being yourself and feeling good about yourself. I myself am a shopaholic and really like MAX. This brand is comfortable and affordable I believe if you like something then you must buy it. MAX has it all for your family. MAX is an One stop solution for. And the festive collection they have come out with is just superb! And the new range is just right for the season’s festivities. I loved the rich colours, Indian prints and textures. Max is the best place for your festive shopping destination. It was great fun styling the all new Festive ’15 collection at Max. The bright ensembles add a touch of joy to the festivities all round”.