Public Relations expert Subir Ghosh authors book on effective business communication
Kolkata/IBNS:: Be it academics or industry, language is frequently used as a baffle wall rather than a means of communication, said Subir Ghosh, a well-known public relations expert and academician.
He was talking at the launch of his book 'New Age Public Relations' held recently at the Calcutta Press Club, which talks about effective business communication sans the jargon.
Published by Shishu Sahitya Samsad, the book, according to Ghosh, delves into "our most fundamental technology; the technology behind all our other technologies, is language."
Present on the occasion were Jawhar Sircar, Member of Parliament, Rajya Sabha along with Dr Mrinal Chatterjee, Regional Director, IIMC, Snehasish Sur, President, Calcutta Press Club, and Debajyoti Dutta, owner of Sahitya Samsad.
Prof. Suranjan Das, former Vice-Chancellor of Calcutta University and currently, Vice- Chancellor of Jadavpur University, said that both professionals and the general public will benefit from the book.
Author Subir Ghosh wears many hats and has been associated with the world of public relations in many capacities.
He is currently associated with St. Xavier’s University and St. Xavier’s College; a visiting faculty member of the Indian Institute of Mass Communication (Dhenkanal) since 2001.
Former principal of Bharatiya Vidya Bhavan (ACCM), he served as the Deputy General Manager (PR & HRD) of Hindustan Paper Corporation, was CPRO of Hindustan Fertiliser Corporation, lecturer in English at Bhairab Ganguly College, and has also worked as Staff Reporter for The Statesman and The Hindustan Standard.
Ghosh is a member of the International Public Relations Association since 2022, a member of the London-based Chartered Institute of Public Relations since 2014 and Chairman of the Public Relations Society of India (PRSI, Kolkata Chapter) during 1990-1994.