Excited Opportunities In Communication Design
Design as a function is an essentialpillar of our society. It is one of those underrated disciplines that often get overshadowed by other sectors. Design as an industry has a significant impact on everything around us. From as simple as a water bottle to smartphone and even complicated things like aircraft and what not – everything has athought-outelement of design.
Design professionals work across a host of different domains in the industry — graphic design, communication design, fashion design and a lot more design principles. In this article, we will talk about communication design and opportunities in a B Des Program. However, before the prospects, let’s understand communication design.
What is Communication Design?
Communication design is a vast field involving visualisation of concepts pertaining to communication, in both print and digital media. The context of communication design can range from business and technology to cultural and educational and socio-politicalenvironments. It can alsobe used in transmitting any aims and services of institutions, and evenin visually explaining and exploring scientific data and processes.Professionals in communication designanalyse, structure, planand create images and text to enhance visual communication.
Since communication design is a broad field, it has many exciting career opportunities, including:
UX/UI are two principles in communication design that are highly active across all industries. Ever since technology started accelerating at a fast pace, the need for UX and UI designers have gradually come to fore.The importance of a user-friendly interface is decisive in the success of anydigital product.
UX design refers to user experience design whereas UI design relatesto user interface design. Both these functions work in synergy and are an integral part of communication design. Even though UX is a relatively new field, it plays a significant role in retaining customers.
The responsibility of a UX designer is to create an interactive and intuitive design that leads to an enjoyable experience for the end user. So, UX designers aim to enhance the overall user experience by creating a design element that syncs with the psyche of the user.
UI designers, on the other hand, are responsible for perfecting the layout of the design – where the design language and visual elements are consistent and engaging.
Graphic Designer (Information Designer)
A career in graphic designing involves the use of images, words and several other graphic forms to create content with acrisplayout. Graphic designers create graphs, social ad copies, infographics and other charts. The primary aim of a graphic designer revolves around conceptualisingand producingmedia that is easy to understand and sends a message to the target audience precisely. The end goal is to capture the attention of the audience by illustrating complex information into accessible and straightforwardgraphics.
In the present digital age, graphic designing has an immense scope with numerous job opportunities in almost all sectors. Organisationsare always on a lookout for students who can create strong visual aesthetics and have keen observational skills. Illustration takes a front row in the career of a graphic designer and is extensively usedon a daily basis.
Communications manager mergers visual and verbal communication to present a message – from a magazine article to annual report – in both pictures and words. Theses multifaceted professionals can work in merchandising where they are responsible for directing an entire project – pre-conception to execution.
Overall, a communications manager oversees the entire communication for an organisation and contributes in many different ways – from conceptualising the website design to charting out a logo. Typically, professionals in this field must be proactive and coordinate different ideas effectively.
Video Editor and Animation
Professionals with a B Des degree in communication design are not limited to the static side of things. They work extensively in both animation and video editing department. The aim here to make content visually appealing and in sync with the target audience. Video editors help produce advertisements, GIFs, videos, short films, how-to tutorials and other visual elements. The job can even include adding music and specificeffects to already produced videos.
A career in communication design is a multifaceted one and involves a variety of roles. The best way to walk down this path is by pursuing a B Des Program in Communication Design.Several universities offer B Des Program across multiplespecialisations. However, only a handful of universities like UPES offer excellent placements and a pristineenvironment required to study communication design.