IIM Shillong wins L'Oreal Brandstorm 2014
“We are #Krazyforkiehls”, said the three-member team ‘Brandwagon’ comprising of Balakrishnan Muthukrishnan, Ninad Shukla and Ramanathan Kathiresan, who beat teams from FMS, SP Jain and SCMHRD in the national round held at Mumbai in an exhilarating finish.
This year the challenge was to present an analysis and give recommendations on the cosmetics retail brand Kiehl’s.
The team conducted a thorough research, understanding men’s skin care needs and problems.
They carried out an in-depth study of the current Kiehl’s portfolio, competitor analysis and identified gaps in the market.
The presentations of the participating teams were evaluated by an esteemed panel of judges, including broadcast journalist and anchor Anuradha Sen Gupta; Brand Manager –Kiehl’s Anurag Tyagi; MD, L'Oréal India Jean-Christophe Letellier; Director of luxe products at L'Oréal India Marco Riggio and Director- HR, L'Oreal India Mohit James.
After emerging as the winners of the L’Oreal Brandstorm competition national round of India, Ninad said, “We are really glad that we have made our Institute proud at the national level, we are now looking forward to make our country proud at the international level. The countless sleepless nights and hours of hard work done by our team have finally paid off.”
Team Brandwagon will be representing India and will compete with teams from 45 countries at the L’oreal Brandstorm International Finals in Paris in June and the winning team will be awarded a sum of 10000 euros.