Buy traditional handicrafts and weaves to help local artists; check out online platform of Kutchi Bazaar
New Delhi/IBNS: Kutch, lying along the western border of India, in the state of Gujarat, is known for its handicrafts, including embroidered textiles, ‘ajrakh’ block printing, wood carvings, leather art, etc.; a haven for those who love ethnic products.
However, if the pandemic situation has prevented you from travelling to Kutch, here is some good news for you.
Kutchi Bazaar a leading e-commerce startup has set up a platform which sells the various handcrafted goods, sourcing them from the artisans themselves, according to the enterprise.
Kutchi Bazaar offers around over 100 creations ranging from Ajrakh block printing, Bandhani printing, Bhujodi weaving to Rogan art, leather art, wood carving, among others, demonstrating Kutch's status as a thriving area of crafts.
According to said Juned Khatri, Co-Founder & CEO of Kutchi Bazaar, “We select the most unique and local craft, which tells compelling stories and is a reflection of intangible Kutchi tradition. Purchasing from Kutchi Bazaar would provide buyers with the satisfaction of supporting the artists with the respect and value they deserve. It not only allows people to earn a living, but it also raises awareness about the need of conserving and exercising their hereditary abilities.”
Kutchi Bazaar offers a marketplace to the underprivileged local artisans, where they can directly sell their crafts to customers across the world.
Said Sufiyan Khatri, Co-Founder of Kutchi Bazaar and a master Ajrakh Hand Block printer, “We examined creative approaches in the post-Covid-19 period to improve marketing chances and empower these Kutch craftsmen and handloom weavers who had lost their jobs owing to the epidemic.”
Browse the platform to find works by master weavers and artists, such as Dayalal Kudecha (Bhujodi weaving), Sajid Khatri (Bandhani) and others.
Check here for details.