YES BANK under its flagship community engagement platform, YES COMMUNITY has undertaken this initiative with an objective to highlight the need to conserve nature and wildlife through the medium of photography.
YES BANK’s branches across the country conducted knowledge sharing sessions on photography at RWAs, colleges, Youth Clubs, corporate offices etc. Over 25,000 individuals participated in this drive, which was conducted with the aim to urge youth to spend time and contribute to protect, preserve and prosper the ecology and environment. The initiative also aimed to reach out to youth from marginalized communities and introduce photography as a career option.
Speaking about the cause, Namita Vikas, Senior President and Country Head, Responsible Banking, YES BANK Ltd. said, “Consequent to the effects of climate change across the planet, there is a growing need to conserve our eco-system. As a part of YES BANK’s pro-active approach towards Natural Capital, our branches pan India are promoting awareness on planet and wildlife conservation through the medium of photography on the occasion of World Photography Day. Youth is our future and we are ensuring maximum participation to create maximum impacts.”