April 18, 2024 15:20 (IST)
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Harish Bhat's second book launched at Dalal Street Lit Fest 2017

Kolkata / Mumbai, Mar 10 (IBNS): 'The Curious Marketer: Expeditions in Branding and Consumer Behaviour', a new book by bestselling author Harish Bhat, Brand Custodian, Tata Sons, was launched on Friday by R. Gopalakrishnan, Former Director, Tata Sons, at the Dalal Street Lit Fest 2017, an initiative by the BSE Institute Limited.