HealthifyMe app doubles its user base in 4 months

"HealthifyMe also excelled in its service quality during the period and its user ratings on the App Store grew to 4.5 Stars thus becoming India’s highest rated Health-tech according to App Annie. At the rating of 4.5, according to App Annie, HealthifyMe is also ahead of all e-Commerce and payments apps in India," an official statement claimed.

HealthifyMe began the year with a campaign titled New Year Revolutions that enabled it to establish a great degree of stickiness among its users.

Since then, the app also launched Her Health First, a Women’s Health Awareness campaign and an annual study titled HealthifyMeter based on insights from data logged on the app by it’s users across 100 million plus food and exercise records.

“Since the success of New Year Revolutions, we have continued to engage with our users through various initiatives such as #HerHealthFirst and HealthifyMeter. These coupled with our excellent service delivery through our Premium nutritionists and workout trainers have ensured that our consumers continued to love and advocate us,” said Tushar Vashisht Co-Founder and CEO of HealthifyMe

HealthifyMe has steadily grown in its user ratings and reviews starting in Jan 2017 with a rating of 4.4 and hitting an all-time high of 4.5 on the Play Store earlier this month. The popularity of the app lies in its specific Indian context for variables such as diet and exercise, comprehensive tracking systems, and the personalized coaching approach that helps users Get Fit, Eat Better and Lose Weight. This rating of 4.5 achieved by HealthifyMe is significant when considered from a global perspective as well. According to the recently released Google’s Play Store Report (March 2017), among the 5 most downloaded apps of all time only Instagram commands a rating of 4.5.