June 28, 2026 05:24 pm (IST)
Follow us:
​​IdeaHive Media launches campaign to address water crisis
Mumbai, May 19 (IBNS): IdeaHive Media Pvt Ltd, a Cause Driven Media Campaign Management start-up company, is all set to launch 'Paani ka Teeka', a people's movement project that aims to collectively work towards reversing the effect of the water crisis across India.
The “Paani ka Teeka” campaign has been created with a dual objective of raising awareness among city dwellers to value and conserve water and to drive the attention of the Indian citizens to come together and bring change through various water harvesting, water conservation and watershed management techniques in the villages of this country.
The campaign, “Paani ka Teeka” will be unveiled by Princess Asha Raje Gaekwad along with Shaina NC, Executive World Chairperson, Giants International & national executive council, BJP next week in Mumbai.
The event will take place in presence of the campaign’s Knowledge Partners, the Watershed Organization Trust (WOTR).
Crispino Lobo, Managing Trustee of WOTR will speak on the implementation process. Louiz Banks, will also mention about the support from the music industry to further amplify this project. While IdeaHive team will share the vision of the project.
Speaking on the same, Dilip Moorkoth, Managing Director, IdeaHive said, “We are very happy to launch our first project, “Paani ka Teeka” as a peoples movement initiative and bring the nation together and work towards, reversing this crisis. While our focus will be to bring behavioural changes and get people to value and conserve water, we are glad to find a knowledge partner in WOTR, who will play a key role in the transformation of the villages through the campaign.”
The launch of this campaign will take place in Mumbai on May 23.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Britain breaks June heat record again as temperatures soar to 37.3°C
Fri, Jun 26 2026
Death toll climbs to over 920 in Venezuela earthquake disaster, rescue efforts intensify
Fri, Jun 26 2026
Kolkata rain batters evening commute, waterlogging chokes key roads
Thu, Jun 25 2026
Deadly heatwave sweeps Europe: France records dozens of drownings amid extreme heat
Wed, Jun 24 2026