Advocacy firm SPAG publishes APAC Healthcare Communications Outlook report
New Delhi, Oct 10 (IBNS): With healthcare pursuing newer ways of treating people, there has been a paradigm shift in the perception of related communications, especially in the Asia Pacific region, according to a study by SPAG, a healthcare specialist independent communications and advocacy firm.
Titled ‘Pave the Wave: APAC Healthcare Communications Outlook’, the report, which was recently unveiled, talks about a new communications framework for healthcare industry called the ‘VET Model’.
The model is based on conversations with leading communication experts across Asia-Pacific.
Through this report, SPAG highlights the dire need to build a narrative that considers Value, Expertise & Trust as three key drivers and a cohesive proposition for each stakeholder.
The report also talks about the changing dynamics of different stakeholders in the ecosystem as well as how communications is gradually moving from the periphery and taking a centre stage in the business strategy.
Said Aman Gupta, Co-Founder and Managing Partner of SPAG, “This special report analyses the ongoing changes in the ever-evolving healthcare communications, especially in the Asia Pacific region, focusing on its maturity and integration with the business strategy and how Value, Expertise and Trust are gradually defining the framework of communications in the healthcare sector. We believe that the next decade will be even more exciting for the healthcare industry and healthcare communicators alike compared to all that we have witnessed so far.”
The report showcases the radical changes in the healthcare industry and consumer behavior.
It acknowledges that how healthcare has gone beyond ‘pill’, which has led to paving path for newer ways of treating people.
Communication around treatments has also seen a dynamic shift, leaving a huge task at the hands of healthcare communicators in the Asia Pacific region.
Data show that healthcare sector is currently growing at 12 per cent (more) than the rest of the world.
From the developed markets of Singapore to emerging medical hubs of Indonesia and Vietnam and others, and rapidly prospering economies complimented by increasingly sensitive public policy environments and its aging population, Asia is witnessing a transformation in the scope of healthcare in the region.
“Within the transforming dynamics of healthcare communications, the role of communicators is no longer restricted within the confines of an advisory,” said Ritika Jauhari, Senior Director, SPAG.
“They are now strategic partners, who not only create narratives to drive the business agendas but also protect, build and enhance business reputations. From a counsellor to a business partner, it has been a long journey for healthcare communicator. Today, healthcare comms experts are becoming drivers of sustainable business,” said Jauhari.
The APAC Healthcare Communications Outlook report aims to present the paradigm shift in perception of the healthcare communications, thereby helping bridge the gap between medicine and public health in a manner that facilitates large-scale healthcare interventions.