SBI Card launches SimplyCLICK credit card

The collaboration is with the leading players in the e-commerce industry - Amazon India, BookMyShow, Cleartrip, FabFurnish, Food Panda, LensKart and Ola Cabs - all front runners in their respective categories.

This latest offering from SBI Card is a tailor made credit card for the generation that is always online and comes with many features to ensure the best and most productive online shopping experience for the consumers.

"The SimplyCLICKSBI Card is the country’s 1st ever credit card that focuses on online shopping across diverse categories. The e-commerce sector in India is growing at an exponential pace as more and more Indians are experiencing online shopping owing to ecosystem enablers such as the ease of shopping, availability of multiple payment options and deals offered by e-commerce players. With this new product, SBI Card is poised to leverage the popularity of online shopping and e-commerce in India," an official statement said.

Analyzing the spending patterns and understanding the requirements of the ‘always online’ and ‘habitual’ Indian shoppers, SBI Card has innovated to develop a highly customized product that adds value to the online shopping experience with each purchase. Customers can self-service their SimplyCLICK SBI Card accounts through technology platforms such as the SBI Card Mobile App, website and pull SMS channel.

The SimplyCLICK SBI Card will offer accelerated reward points to the tune of 5X on all online spend made by customers. Additionally, the card will offer reward points to the tune of 10X to cardholders on purchases made on partner sites.

While the card offers on-going benefits via accelerated rewards, it has various annual milestones to reward customers for their loyalty and extensive online spending behavior. A customer can get up to INR 4,000 worth of vouchers by spending just Rs.2 Lakh annually via the online medium. All new SimplyCLICK SBI Card will come with a nominal fee of INR 499 and will reward customers with an Amazon e-gift welcome voucher worth INR 500. The cardholders will receive reversal of the renewal fee on crossing annual spends of INR 1 Lakh.

SimplyCLICK SBI Card can also be used at all merchant outlets within India and worldwide. Extending the card’s value proposition to offline retail spends, SBI SimplyCLICK SBI Card will offer fuel surcharge waiver of 2.5% across all petrol pumps in India.

Launching the SimplyCLICK SBI Card in the presence of the strategic partners, Vijay Jasuja, CEO, SBI Card, said, “E-commerce is a big driver for our business and we have introduced many initiatives in the past all directed at making the consumer experience more rewarding, and making their life simple. SimplyCLICK has been inspired by the needs and aspirations of the generation that is always online. We have deep dived into the spending habits of this set of consumers to design the features of our latest card and make their online shopping experience more rewarding.”

“We are extremely delighted to launch the SimplyCLICK SBI Cards. It’s a culmination of our efforts to address the evolving needs of the consumers and the beginning of a partnership among leading industry stakeholders aimed at offering the best to its consumers,” he added.