December 17, 2025 03:18 am (IST)
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Ripple Fragrances consolidates its position in air car market
Kolkata, May 23 (IBNS): Ripple Fragrances the spatial fragrance division of NR Group (makers of Cycle Pure Agarbathies), on Monday announced its plans to strengthen its position in the air care market.
As part of the reinforcement strategy Ripple Fragrances has reintroduced it’s all new functional air care brand Lia. It will take on the air care market with an all new design, packaging and brand proposition.
The new brand expression is centered on the theme “Magic of Fragrance” and the new packaging has been designed by celebrated designer Neil Foley.
Speaking about the strengthening its position, Kiran Ranga, Managing Director, Ripple Fragrances said, “At Ripple we have a legacy of creating strong fragrance brands. Our flagship brand IRIS is a market leader in feel good home fragrance category. The revamp and re-launch of Lia is a natural progression to replicate the success in the functional air care market.”
“The preferences of Indian customers are changing at a very fast pace. They are looking for superior products that enhance their lifestyle. We are confident that the all new Lia will satiate our customers’ quest for superior air care products," added Ranga.
The occasion was also marked by the introduction of Lia’s new range of room fresheners in fragrances of Lavender, Jasmine, Chandanam, Rose and Sea Shore.
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