Reliance Consumer Products acquires SIL brand to revitalise India’s heritage food legacy
Bengaluru: Reliance Consumer Products Limited (RCPL) has acquired the SIL brand, a trusted food label known for its legacy of delivering quality products, the company announced on Tuesday.
The acquisition is a strategic step to bolster RCPL's presence in the rapidly growing consumer products sector.
According to RCPL, this move signifies its commitment to building a futuristic business rooted in strong foundations while reviving India's heritage brands for modern consumers.
The SIL brand and its diverse product range will enhance RCPL’s existing portfolio, which aims to offer global-quality products inspired by India, designed for the world, at affordable prices.
The company emphasised its focus on restoring iconic Indian brands, making them relevant for today’s consumers.
By leveraging its scale, technological expertise, and insight into the Indian market, RCPL plans to rejuvenate SIL Foods’ legacy and build upon its rich heritage.
"Reliance Consumer Products is dedicated to creating a future-focused business while preserving India’s cultural and culinary heritage," said Ketan Mody, COO of RCPL.
He added, "SIL Foods, with its trusted legacy, provides a unique opportunity to bring iconic Indian flavours back to consumers in innovative formats. With our expertise in consumer engagement, innovation, and distribution, we aim to unlock the brand’s full potential."
RCPL stated that the acquisition is part of a larger strategy to modernise India’s beloved heritage brands.
With a commitment to innovation, sustainability, and consumer-centric approaches, the company aims to make these brands relevant for a new generation while honouring their roots.
SIL Foods, known for its extensive range of food products, is expected to benefit from RCPL’s nationwide infrastructure and resources.
RCPL plans to elevate SIL Foods through improved quality standards, expanded distribution networks, and impactful marketing efforts, aiming to enhance the brand’s visibility and reach across India.
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