Parryware unveils its first display studio in India

The studio with 2600 sq. feet of retail area, offering the empirical look of bathroom products was inaugurated Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd.

Going forward with its essence, “Bathrooms are the New Living Rooms” -Parryware offers a realistic zone to the customers and influencers; architects, interior designers and B2B buyers alike to envision, recommend and design bathrooms of choice that serves as a One-Stop destination for redefining your bathroom spaces. To further establish market presence, the company is targeting to expand retail presence by increasing its dealership network to 1100 direct dealers  by the end of FY 2016-17 across 50 cities of India.

The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years to have an extensive R&D and new product launches.

In addition to this new Parryware Display Studio, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities - maintaining extreme focus on quality, launch new businesses & new channels across India.

Delivering contemporary and youthful bathroom solutions in India for the last 60 years, Parryware proudly holds the leading market position in the bathroom products space. Recently relaunched into a new avatar, Parryware is now available offline to its customers; through this Display Studio offering high-quality and aesthetically-appealing bathroom solutions for the business and the mass segment. With an existing market share of 30% in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.

Pau Abello said, “The launch of Parryware Display Studio is a significant achievement for us and underlines the importance of being available offline to the target audience and increases consumer connect with the brand. Parryware’s new Display Studio will cover the entire range of its innovative and best-in-class products to enhance one's bathroom space. As a company, we are focused on providing complete customer satisfaction and with the industry adopting the latest technology, Parryware is at the forefront of providing the best in class bathroom solutions to its patrons in India.”

“With the introduction of the Display Centre, we are confident that that the consumers will cherish the products on offer and be inspired to transform their bathrooms.  This latest Parryware studio will allow us to be within easy access of the consumers, offering them a wide range of technology enabled designs and applications in bathroom solutions.” adds  Abello.