Panasonic enters Window Air Conditioner segment

As part of its India focused strategy to bring products designed keeping in mind the needs of Indian customers, the brand has re-entered the window AC segment with competitively-priced entry-level product.

With this new launch and the existing line-up of products which consists of Split ACs, Cube ACs, and a comprehensive range of Commercial ACs, the company is aiming to establish itself as a complete solutions provider for the air conditioning need of its consumers. The ACs are already available in the market in variants of 1.0, 1.5 and 2,0 ton capacities and in 2, 3 and 5 stars.

The machines are priced between Rs. 24,990 to Rs. 39,490.

Commenting on the launch Manish Sharma, Managing Director, Panasonic India and South Asia said, “We want to give our consumers a wide choice of products to choose from and make available products that suit their requirements in context to their economic and demographic limitations. Though the AC market has been stagnant for a while, Panasonic grew at about 5% in terms of value. We are hopeful that year 2014 will definitely open up a plethora of new opportunities and we are expecting the market also to grow by 5 to 8% this year.” He further added, “Panasonic window ACs have made millions of homes in India happy for well over a decade. Keeping this proud legacy alive, we have brought back our iconic range of Window ACs. The all new range comes loaded with class defining features and we are confident that it will do immensely well in the Indian market.”