L&T Mutual Fund launches "GoInvest" application for investors

Keen to engage with their young and technology savvy consumer base, L&T Mutual Fund, a subsidiary of L&T Finance Holdings Ltd., today became one of India’s primary brands to launch a Facebook application for its investors.

The app, which is named GoInvest, is designed to ease the exchange of information between investors and the brand, while managing to sustain their interest and educate them on the mutual funds industry.

Ashu Suyash, CEO – L&T Mutual Fund said, “India has the largest base of Facebook users outside the US with over 112 million accounts, making Facebook the go-to platform for us to connect with our investors, and particularly with the younger investors. The app will allow them to access all vital details of their investments, and at the same time they can learn more about investing in mutual funds through it. Most interestingly, an investor can do all of it while staying online on Facebook.”

With the GoInvest app Facebook users will be able to watch L&T Mutual Fund’s investor education videos, as well as, download free investor guides—available in multiple languages.

Facebook users who have invested in L&T Mutual Fund can additionally sign up for a free account within the app and access their investments within Facebook.

Kailash Kulkarni, CBO – L&T Mutual Fund said, “The GoInvest” app will help us in understanding the needs of our customers and how we can contribute in enriching their knowledge and experience. Once logged in, investors can view their L&T Mutual Fund portfolio including scheme-wise holdings, the invested amount and the latest valuation. The ‘view transactions’ option facilitates users to view details of their previous transactions for any period.”

GoInvest also features a convenient option to request an account statement by email. This move will allow investors to execute actions from the familiar comfort of their Facebook accounts and this is what makes it unique and customer oriented.