Kunal Kapoor's Ketto ties up with Everymedia Technologies

Everymedia Technologies has been promoting films across all platforms and managing social and digital media presence for Bollywood personalities since five years.

With a strong track record behind the firm, Everymedia plans to pitch Ketto as a platform to raise funds as a part of Corporate Social Responsibility (CSR) activities for their clients.

Everymedia has a powerful client list, which is likely to give social causes supported by Ketto a strong boost. Celebrities like Nargis Fakhri and Hrithik Roshan, who are associated with Everymedia, have already joined hands with Ketto to help raise funds for flood relief activities in Jammu and Kashmir.

Varun Sheth, ‎Founder and CEO, Ketto said, “I don’t think CSRs have ever been supported by digital activities before. It is a brilliant idea, considering that the world is rapidly digitizing its activities. I believe it’s about time the digital world caught up! We are really honored to be associated with Everymedia that has such strong presence in the industry.” Kunal Kapoor appreciated the concept of digitizing CSR activities and said, “I think this is streak of absolute genius from Everymedia. Not only is it helping corporate sector ease out the pressure of successfully executing their CSRs, but it is also giving a huge boost to social causes that are in dire need of funds.”

Adding a good deed to the year, Gautam Thakker, CEO, Everymedia Technologies, said, “It feels like we’re doing our bit to give back to society by working with Ketto. We want to take digital marketing to a whole new level by adding a tinge of CSR to it.”