As part of its portfolio FAL will also be introducing Juices, Vitamin Water, Isotonics and Nutrition Bars into India over the next few months.
FAL Food and Beverages is a part of FAL Holdings – Saudi Arabia, an international conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 5000.
Speaking on the occasion Tim Xenos, Global CEO, FAL Food & Beverages, said, “Since our inception, we have effectively made alternative healthy food and beverage choices easier for the consumer, creating not just new categories, but also a new consumer mindset. Coco Joy focuses on natural and healthier Coconut water, it provides innovative, great-tasting, high-quality products that means our offerings are not only consistently delicious, they’re also nutritious, convenient and produced with sustainability in mind”. Further being asked on how Sir Vivian Richards would help gain popularity for the product. Mr Xenos quoted, “It’s a great pleasure to have Sir Vivian Richards as our Global Coco Joy Ambassador, Sir Vivian is a legend in the international sporting community and arguably the greatest batsman in history. I simply can’t think of any better ambassador for Coco Joy”.
Global Ambassador, Sir Vivian Richards, said, “All Coco Joy products are not only delicious but packed with the goodness of Fresh coconuts. This means Coco Joy products are naturally low in calories and full of nutrients and minerals including calcium, potassium, magnesium, sodium, manganese and phosphorus – making them ideal for active bodies”.
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