DSP BlackRock Mutual Fund launches their new investor education website
According to the company, the site is designed to address the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.
There are three levels - basic, intermediate, advanced - and users gradually can progress through the levels, with content and videos helping them to understand.
Participants can gauge their learning though quizzes, unlocking of badges, earn points and track their progress against other users.
Aditi Kothari Desai, Head-Sales, E-Business and Marketing of DSP BlackRock Mutual Fund said, “A large and ever increasing number of Indians are now earning their own income. At this time, the right investing knowledge, presented in an interesting and meaningful manner, can help them how to grow their wealth and make the most of their hard earned money. But how do we get to the largest number of people possible in the most effective manner? This is where digital comes in. We decided to build this robust e-learning website to allow users to consume our content as they want, when they want. Using our new portal and the new content, we aim to target one crore potential and existing investors."
“All you have to do is log in through this site and create your own profile. But users can also access it without registering. We have 32 videos in three languages and soon there will be more videos in various languages. We have already 16l akhs viewers, which is not bad,” said Desai.
Hemendra Kothari, Chairman, DSP BlackRock Mutual Fund said, “ We strongly believe that an informed and financially literate Indian investor will have a multiplier effect in our economy. DSP BlackRock’s continuing and well recognized endeavours in the digital space over the last couple of years are a reflection of our belief in the power of digital. Our new investor education portal is an extension of this belief. We are excited and enthusiastic and hope that the website is consumed and liked by all."
“Financial Advisors can leverage ‘dspblackrock.com/learn’ to educate their clients by sharing content and encouraging their clients to register. It’s exciting to think of this platform as a unique opportunity for willing learners and expert advisors to interact and create a dynamic community of better investment decision makers," said Sudip Mandal, Head-Advisor Marketing at DSP BlackRock Mutual Fund.
(Reporting by Reniza Ahamed)
Image: DSP BlackRock Mutual Fund website
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