Bosch launches a pan-India customer drive
Aptly titled Bosch K4000 rally, this country-wide outreach program would cover the breadth and width of India right from Kanyakumari to Kashmir, Kohima to Kutch.
Spearheaded by Bosch Limited’s Automotive Aftermarket business, this initiative will target the division’s key stakeholders, which include distribution partners, retailers, sales associates, workshop technicians and mechanics, apart from other customers.
The unique three-week program will see the division reaching out to over 40,000 customers across 680 locations in India.
This is the most extensive engagement drive to be attempted in recent years.
“In India, the Bosch K4000 rally is a unique initiative that aims to generate awareness among customers about Bosch’s extensive offerings. Through this campaign we aim to increase our brand awareness among consumers in the commercial vehicle, tractors, off-highway, passenger car and two-wheeler, Page 2 of 3 industrial and institutional segments,” said Guenter Weber, Regional President, Automotive Aftermarket, Bosch Limited.
“Taking advantage of Bosch’s extensive offerings, the activities planned as part of the rally would enable workshop technicians and mechanics to offer technology-driven and more effective services to consumers. Thus, equipping them to meet the demands of the Indian automotive service industry better,” he further remarked.
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