Ageas Federal Life Insurance expands digital access to term, ULIP solutions via Policybazaar

The alliance aims at strengthening Ageas Federal Life Insurance’s digital distribution while offering the brand’s insurance solutions to India’s rapidly growing digital-savvy consumers, through an end-to-end online journey.

The partnership introduces Ageas Federal Life Insurance’s flagship savings proposition, Magic Savings, followed by a progressive expansion into Term and ULIP offerings, thereby creating a comprehensive suite of protection, savings, and wealth-creation solutions. These products will be accessible, comparable, and seamlessly purchasable online through the platform of Policybazaar.

This strategic alliance combines Ageas Federal’s strong product suite with Policybazaar’s extensive scale and distribution network, expanding the company’s reach to a large base of high-intent customers actively seeking insurance solutions online. Aligned with the Insurance Regulatory and Development Authority of India (IRDAI) vision of “Insurance for All by 2047,” this collaboration enables access to insurance solutions for over 9 million customers on Policybazaar through a simplified and seamless digital buying experience.

Commenting on the strategic alliance,  Jude Gomes, M.D. & CEO, Ageas Federal Life Insurance, said “Our partnership with Policybazaar reflects our vision for the future of insurance in India - digital, transparent, and accessible. At Ageas Federal Life Insurance, we see digital ecosystems as a powerful way to expand protection by enabling customers to make informed decisions with confidence. We are focused on simplifying access, building trust, and making life insurance more intuitive, relevant, and inclusive for Indians.”

Commenting on the partnership, Sarbvir Singh, Joint Group CEO, PB Fintech said, “Customers today are looking for insurance solutions that are simple to understand, easy to compare, and convenient to purchase. Our partnership with Ageas Federal Life Insurance further adds to the diverse range of options on our platform, spanning across protection, savings, and wealth creation needs. This gives customers more relevant options to compare, choose from, and complete their purchase journey seamlessly. Partnerships like these play a critical role in expanding insurance adoption through digital channels.”