December 18, 2025 08:06 am (IST)
Follow us:
Aditya Birla Fashion signs exclusive deal with UK-based designer brand Simon Carter
Mumbai, May 13 (IBNS) India’s leading apparel and retail company Aditya Birla Fashion and Retail Limited (formerly known as Pantaloons Fashion & Retail Limited) (ABFRL) announced on Friday that it has signed an exclusive deal to bring the Simon Carter designer wear brand into the country.
Simon Carter is a London-based designer brand with a quirky English touch and retailed in some of the most exclusive department stores and independent outlets in 40 countries around the world including Liberty, Bloomingdales USA, Seibu Japan, Brown Thomas Ireland, and David Jones Australia.
Simon Carter began his career in 1985 with a wholesale business, going on to open his first store in London's famous Regents St. He was named the ‘Most stylish Man of the Year 2015’, while the brand was named the ‘Menswear Brand of the Year 2013’.
Pranab Barua, Business Head, Apparel & Retail Business, The Aditya Birla Group, said “We are delighted to join hands with Simon Carter. This deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring London’s high fashion to the Indian market.”
He also said, “We plan to launch Simon Carter exclusive stores across the three top metros of Mumbai, Delhi and Bangalore. The brand will offer complete ensemble solutions ranging from formal wear to casual wear that will excite the most discerning Indian consumers”.
Simon Carter, Creative Director, said, "I am delighted to be partnering with the Aditya Birla Group for the highly important Indian market. We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer".
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
SBI rolls out YONO 2.0! Banking gets a major digital upgrade
Wed, Dec 17 2025
Nephrocare IPO pops on debut, dialysis major lists at 7% premium
Wed, Dec 17 2025
Rupee hits new lifetime low, but top economist says ‘don’t panic’
Wed, Dec 17 2025
How AI will reshape India: TCS and CII drop their report
Tue, Dec 16 2025
Why Gold Loans Are a Better Option than Selling Your Gold?
Tue, Dec 16 2025