Kolkata, Mar 19 (IBNS): The Indian Performing Right Society Limited has granted a license to Google, enabling the company to utilize IPRS members’ Indian works repertoire in India across YouTube and related services.
IPRS is the registered copyright society in India authorised to carry out the copyright business in respect of musical works and literary works (lyrics), associated with musical works and members comprising of author (lyricists), music Composers and music publishers.
Javed Akhtar Chairman of IPRS said, “The IPRS-Google agreement is a historic milestone for Indian authors and music composers as well as music publishers. I congratulate and thank Google for backing Indian artistes, music publishers and the creative fraternity in such a strong way in India. This is the beginning of a very strong relationship with Google. IPRS is determined to ensure that this relationship augers well and proves beneficial to the creative fraternity in India. YouTube has a strong and pioneering role to play in encouraging creators and connecting them with markets and users. This deal between IPRS and Google for its YouTube and other related services will provide benefits to creators and members of IPRS in a tangible and meaningful way.”
Christophe Muller, Global Head of Music Licensing, YouTube said, “This is yet another step in YouTube’s ongoing commitment to ensuring that writers, composers and publishers continue to be paid fairly, and that our users are able to enjoy their favorite songs and discover new music on YouTube. We’re extremely pleased to have reached this important agreement with IPRS that will bring more value to songwriters and artists, and deliver an incredible experience to music fans in India.”
Vikram Mehra, Director IPRS and CEO Saregama India Ltd., stated, “This is an extremely positive development. The deal between IPRS and Google for its YouTube and other related services will surely strengthen the copyright ecosystem in India. Indian Artistes will recognise value from the exploitation of their creations and this arrangement will yield more value for all IPRS members.”
Rakesh Nigam CEO of IPRS stated, “The IPRS agreement with Google is nothing short of historic. IPRS and its members will benefit greatly from the arrangement with Google. IPRS licensing reach has significantly increased as a registered copyright society and its mandate to function efficiently and transparently vis-à-vis licensees, members and the public. This is another step to ensure IPRS’ standing as the preeminent copyright society in India”