Volkswagen makes its ownership experience more affordable by reducing the total cost of ownership across its carlines
Kolkata, Jan 7 (IBNS): Automobile giant Volkswagen on Monday reinstated its commitment to the Indian market by offering affordable ownership experience across its carlines.
With a continued focus, the brand has been working relentlessly towards offering a value-for-money proposition to its Indian customers.
Taking this a notch higher, Volkswagen today announces an India centric enhanced after-sales approach.
The regular service cost has been reduced by 24% to 44% across Volkswagen carlines with the introduction of 3 free services up to 15,000 km or 1 year, the company said in a statement.
Under the able leadership of Steffen Knapp, Director, Volkswagen Passenger Cars, the brand now adopts a more localized approach while retaining global Volkswagen standards of quality and safety.
Speaking on this occasion, Steffen Knapp, Director, Volkswagen Passenger Cars said, “Volkswagen is determined towards providing the best of our offerings to the value driven Indian customers. The brand has been taking conscious efforts towards addressing its key requirement of the customer - high maintenance costs. By adopting an India centric approach, there’s been an overall reduction in the total cost of ownership while retaining the same quality, safety and value-for-money proposition that is expected of a Volkswagen. Thus, it gives me immense pride in announcing an affordable ownership experience for the aspirational Indian customer.”