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Godrej Interio opens in Merlain Homeland Mall in Kolkata, Rituparna Sengupta attends launch of flagship store

Godrej Interio opens in Merlain Homeland Mall in Kolkata, Rituparna Sengupta attends launch of flagship store

India Blooms News Service | @indiablooms | 28 Jul 2018, 02:51 pm

Kolkata, July 28 (IBNS): To strengthen its presence in West Bengal and eastern India markets, Godrej Interio, a leading furniture and interior solutions brand, recently launched its flagship store in the city.

The 5100 sq.ft state-of-the-art store, located in Kolkata's Merlin Homeland Mall, was inaugurated by actor Rituparna Sengupta along with Anil Sain Mathur, chief operating officer, Godrej Interio.

Segmented into Home (3500 sq.ft) and Kitchen (1600 sq.ft) products,the store offers home furniture, home  storage, mattress, kitchen solutions with modular storage  solutions, etc.

The home furniture  segment in India is estimated to be around Rs. 50,000 crore, the company said. From the national addressable market, the organized players have a market share of 20 per cent. From  a state  perspective, West Bengal market is estimated to contribute about Rs. 5,000 crore.

Appreciating the store's wide range, Rituparna Sengupta said, “As an individual  who  travels excessively and leads a hectic lifestyle, finding  furniture  that suits my style is often a daunting task. One needs to invest considerable time and effort to find aesthetically designed furniture that is built with the utmost quality standards."

"I love Godrej Interio's consultative approach when it comes to selling since it helps to make the decision –making process much easier and customers end up taking  home products as per their lifestyle needs," said Sengutpa.

Anil Mathur, chief operating officer, Godrej Interio, said, “Kolkata is a lively metropolis and remains one of our most important markets since its residents have always had a fondness for designer and modular home furniture. Godrej Interio has a strong foothold in West Bengal market owing to its huge brand recall and significant customer base in the region.The market contributed nearly Rs. 200 crores to our overall revenues last year. Owing to its favourable location and our strong brand recognition, we are  certain that this store will further expand our reach,bringing  in more patrons in to the rapidly expanding Godrej Interio family.”

Reporting by Avirupa Das. Images by Avishek Mitra