Mumbai, Nov 23 (IBNS): Tata Motors on Thursday announced the Tata Nexon association with Disney India ahead of the theatrical release of its much awaited LucasFilm Star Wars: The Last Jedi.
This tie-up promises to offer a unique adventure to fans of cars and Star Wars.
Through this campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country by joining forces with the Star Wars franchise.
According to Vivek Srivatsa – Head - Marketing, PVBU, Tata Motors: “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs. Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands.”